Search Engines Optimization and Promotion

June 05, 2005

Google to Acquire Web Site Analytics Firm

March 28, 2005: According to Urchin, Google Agrees To Acquire Urchin , an analytics tool used understand users' experiences, optimize content, and track marketing performance. According to the press release:

"We want to provide web site owners and marketers with the information they need to optimize their users' experience and generate a higher return-on-investment from their advertising spending," said Jonathan Rosenberg, vice president of product management, Google. "This technology will be a valuable addition to Google's suite of advertising and publishing products."

Posted by Max at 04:41 PM | Comments (0) | TrackBack